SEO no longer stands on its own because link building has become too common place in the market. The search engines are now looking for help from the social systems because the social signals and search engine optimization go hand in hand. It means you have real people on the networks talking about businesses, products, and services.
The search engines are now looking for ways to use this information to help determine which websites should be ranked higher on their own systems. This means that the social networks have become much more powerful in the eyes of SERPs, especially because the search engines have become more and more aware that links can easily be manipulated.
Use of social signal by SEO
Social signals have not been widely used by SEO firms as of yet. This means that a company that focuses on their social media in conjunction with their SEO has an advantage because there are very few businesses that use social media in conjunction with SEO. Therefore, any business that focuses on merging their SEO with social media will attain higher rankings than those businesses that do not join the two together at all.
What kind of social signals are we talking about here?
Ideally, if the search engine has its own social network than the links should be from those networks because that one action makes the website more relevant in the search engines. Most of the major social networks also have an influence on the ranking of a website as well. Therefore, it is smart to share on the major networks and to get the user’s friends, family, and business associates to share their URL on those networks as well.
How much do social signals influence SEO?
It is too early to tell, however, the systems are gaining ground with the most recent updates to the SERPs. These changes make it much harder for sites to get good rankings based on link building alone. This makes the use of social systems more important than ever. If a website wants to do well on the SERPs, then they cannot ignore the social networking systems anymore. The technology is here and the people who want to make money and rank on the SERPs are becoming aware that they should be using social media to help them make money. Here is a video that explains further.
A business that has ignored social media can no longer do such a thing. Every business needs to start looking to social media for linking purposes if nothing else. The ability of the users to use the systems to generate links is directly correlated with their ability to rank well in the search engines. Therefore, every business needs to take a long hard look at how they use social systems and what those social networking systems mean in the future.
