When you are trying to increase your rankings in the search results page there are two things you need to look at, on-page ranking factors and off-page. Off page are your social signals and backlinks. On-page ranking factors will include the following.
These factors include:
1. The content of the Web Page
The content of a page is the thing that makes it deserving of a good search results position. It is the thing that the client came to see and is in this way critical to the web indexes. In that capacity, it is essential to make great content. Great substance has two traits. Great content must supply a request and should be linkable.
Great content fufills a request
Just like the world’s business sectors, data is influenced by free market activity. The best content is what does the best job of providing for the largest demand. It can be a video, a picture, a sound, or content, yet it must supply a request with a specific end goal to be viewed as great substance.
Great content is linkable
From a SEO point of view, there is one contrast between the best and most exceedingly terrible content on the internet is that good content is linkable. In the event that individuals can’t connection to it, web search tools will never rank it, and thus the content won’t direct people to the given site. Content that doesn’t supply a demand or is not linkable is terrible according to the web crawlers and most people, as well.
2. Keyword in the title tag.
The title Meta tag is one of the most grounded importance signals for a web index. The label itself is intended to give the precise depiction of the pages content. Web search tools utilize it to show the principle title of a query output. Counting a watchword in it will show to web search tool what to rank the page for.
In a perfect world, the catchphrase ought to be put at the beginning of the title tag. Pages improved along these lines will rank superior to those with catchphrases nearer to the title’s label end.
3. Keyword in Meta description tag.
The significance of the Meta description label today is frequently talked about in SEO circles. It is in any case still a pertinence flag. It is likewise critical for picking up client clicks from search results pages.
4. The length of the content in the page.
Nowadays searchers need to be instructed and won’t be fulfilled with fundamental data. Google, in this way, searches for legitimate and enlightening substance to rank first. What’s more, the longer your content is the more likely you are to cover multiple keywords. Google favors content that is longer and more informative.
These are just a handful of the on-page ranking factors that your SEO team should be using to help get your sites ranked. They should also be used in conjunction with your off page efforts as well.
